If you want to sell products or services, you have to recognize the difference between features vs benefits. Focusing upon the benefits of a product or service must be the foundation of any small business advertising campaign. Marketing messages that sell will always focus on the benefits instead of the features. What's the difference between features vs … [Read more...] about Features vs Benefits
copywriting
Expert Copywriting Tips from James Palmer
Beyond Niche Marketing is pleased to offer a guest post by James Palmer of The Copywriting Blog. James is an expert copywriter dedicated to helping small business market their products and services more effectively. Bullets are one of the greatest weapons in a copywriter’s arsenal. They are those little benefit-laden tidbits that tease the reader into wanting to know more, … [Read more...] about Expert Copywriting Tips from James Palmer