Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest. That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust
customer's reasons for buying
Customer Satisfaction = Marketing Magic
If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing. Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic
Word of Mouth Marketing
Word of mouth marketing is the most effective type of marketing. It's so effective because your customer is putting their reputation on the line. Your customer has nothing to gain from their recommendation but the appreciation of their friends and family. Ideally, as people talk about good products and services, word spreads to more and more people. They not only speak out on … [Read more...] about Word of Mouth Marketing
Getting To Know Your Customers…
When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers. He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…
The Real Reasons Your Customers Are Buying Your Product or Service
If you ask most business owners the reason their customers purchase the goods and services offered by their business, you'll probably get a list of FEATURES. "Well, my product does this." "My service does that." Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head.... Customers (of any age) are buying an … [Read more...] about The Real Reasons Your Customers Are Buying Your Product or Service