As the web matures and users become more web savvy, it's becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog. Instead of "testimonials" the faux blog contained hard coded "comments" to act as user testimonials, compete with avatars - pulled … [Read more...] about Exposing Deceptive Marketing Tactics with Social Media
finding your niche market
Finding Your Niche Market
One of the biggest challenges a new business owner faces is finding his/her niche market. Identifying and targeting a niche market is the foundation of all marketing activities. Ideally, a business foundation is built upon meeting the unmet needs of a target market. Micheal Gray was inspired recently by an announcement made by an airline stewardess. In his post, Untapped … [Read more...] about Finding Your Niche Market