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Imedia Connection's Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing.  In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half of its total advertising budget to digital over the next three years. Part of the thinking driving GM's move is the web is the ULTIMATE … [Read more...] about GM May Be Creating A Watershed Moment in Advertising