Local advertising is an effective way to reach a niche market (a.k.a. audience) within a specific geographic area. What is local advertising? Local advertising is promoting your businesses to an audience within a specific geographic location. Local advertising can be done through newspaper advertising, magazines placemats signs billboards television … [Read more...] about Local Advertising to Reach Your Niche Market
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Creating a local advertising campaign is a lot like herding cats
It ought to be easy - especially when you know what you're doing. Creating a local advertising campaign that is a mixture of media SHOULD be easy. Creating a local advertising campaign should be as easy as 1 - 2- 3. Unfortunately, it's a lot like herding cats! There are three essential steps to creating a local advertising campaign. 1. Define your target audience. Who is … [Read more...] about Creating a local advertising campaign is a lot like herding cats