In theory, the quest for viral marketing appears to be a pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore. The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore
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Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?