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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
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    • How to Identify Your Niche Market

niche marketing wisdom

Niche Market Ideas and How to Find Them

April 27, 2022 by Kathy 1 Comment

Niche Market Ideas and How to Find Them

Choosing a niche market is one of the most important decisions you will make when starting your business. It will ultimately determine the success or failure of your business.  Here's some tips on how to find niche market ideas for your business. Introduction: What is a Niche Market? A niche market is a small market that has a particular customer base. A niche market is … [Read more...] about Niche Market Ideas and How to Find Them

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is an important step in launching your business. By taking the time to define your niche, research your target audience, analyze your competitors, identify your unique selling point, develop your brand, and test and measure your results, you’ll be well on your way to finding your niche market and growing your business. The first step to finding your … [Read more...] about Finding Your Niche Market

Niche Marketing Improves Lead Generation

June 21, 2010 by Kathryn Hendershot 3 Comments

Lead generation is an integral part of building any business - big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation

Exposing Deceptive Marketing Tactics with Social Media

May 28, 2009 by Kathryn Hendershot 3 Comments

As the web matures and users become more web savvy, it's becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog.   Instead of "testimonials" the faux blog contained hard coded "comments" to act as user testimonials, compete with avatars - pulled … [Read more...] about Exposing Deceptive Marketing Tactics with Social Media

Requiem for Monitor 110

July 22, 2008 by Kathryn Hendershot Leave a Comment

Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who made it here] triumph there are thousands of … [Read more...] about Requiem for Monitor 110

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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