It ought to be easy - especially when you know what you're doing. Creating a local advertising campaign that is a mixture of media SHOULD be easy. Creating a local advertising campaign should be as easy as 1 - 2- 3. Unfortunately, it's a lot like herding cats! There are three essential steps to creating a local advertising campaign. 1. Define your target audience. Who is … [Read more...] about Creating a local advertising campaign is a lot like herding cats