There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness
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The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was "free". Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by "professionals". Then came the internet, where anyone with a connection to the internet could become a "marketing … [Read more...] about The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”