small business advertising success

The terms "advertising" and "marketing" often get used interchangeably, especially when working with small business owners.  Technically, advertising is a subset of marketing.  (Your high school math teacher is smiling right now as you try to remember EXACTLY what a "subset" is.) Marketing is the "overall" picture.   Marketing is everything you do to get your products and … [Read more...] about Small Business Advertising Basics