Starbucks

Starbuck 2008 PR Move was when the coffee retailer announced it would be closing its stores to focus on employee training.  As a result, Starbucks garnered some nice press coverage. Public Relations is often viewed as "free advertising." It's also frequently referred to as "earned media."  This is because you can't purchase editorial press coverage, you have to earn it by … [Read more...] about Starbuck 2008 PR Move