targeting emotions

If you ask most business owners the reason their customers purchase the goods and services offered by their business, you'll probably get a list of FEATURES. "Well, my product does this." "My service does that." Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head.... Customers (of any age) are buying an … [Read more...] about The Real Reasons Your Customers Are Buying Your Product or Service