When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers. He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…
web sites as marketing tools
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL's listed in traditional advertising, it won't take long before you're asking yourself the question, "Why don't these businesses take their web site seriously?" Ok, maybe you won't ask yourself THAT question... perhaps for those without a "marketing mindset" the question you … [Read more...] about Taking Your Website Seriously