Weeks after his death, thousands of people are still searching for the Steve Irwin death video. Not into watching the death of one of Animal Planet’s most beloved stars by a sting ray? Well, if you didn’t search for the Steve Irwin death video, then you were probably searching Google for funny videos. Tens of thousands of searches are done each day on Google for funny … [Read more...] about Video, video and more video
Archives for September 2006
Beyond Boring… Making Video Work for You
The latest "marketing made easy" ploy is now video. "How to promote your business via video" seminars and work shops are popping up all over. I hate to be a party pooper, but video in an of itself is not the answer. Like any media, video can sizzle or it can flop and can be even more boring and ineffective than just regular marketing efforts. However, when video is done plus … [Read more...] about Beyond Boring… Making Video Work for You
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain
The fun antics that occur when you DON’T target your market.
The other morning, I was watching "Arthur" on PBS with my 12-year-old son. Yes, he's too old for Arthur but the television pickings are slim at 6:00 a.m. which is when his internal clock is set to awaken him and I am grateful that he doesn’t choose the Wiggles or something even more annoying. So, the plot of that day's show is Arthur decides to earn money by starting a pet … [Read more...] about The fun antics that occur when you DON’T target your market.
The long term value of a customer
Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I've also had the added stressor of sending my oldest away to college. Last night, after spending the weekend at … [Read more...] about The long term value of a customer