The latest “marketing made easy” ploy is now video. “How to promote your business via video” seminars and work shops are popping up all over.
I hate to be a party pooper, but video in an of itself is not the answer. Like any media, video can sizzle or it can flop and can be even more boring and ineffective than just regular marketing efforts. However, when video is done plus from a place of knowing what your target audience wants, well then you can create REAL marketing magic.
Take this video for example. Not only is one is going to complain about watching this video ad, which will surely become a legend in the viral video marketing archives. Web surfers and myspace users will be distributing this video to their friends and family because it’s truly a fascinating piece of footage. Oh, and it’s an advertisement to boot.
Milwaukee’s Best gets what video is about. Like the Beer Cannon Montage? You can read all about how the beer cannon was built, with lots of swarthly references to how Milwaukee’s Best is a real “man’s” beer. While you’re there, you can play games, even submit your own “launch request.” Still bored? See if you can “Act Like a Man” in Grins and Needles.
They get it. They really get it. Great job guys (from someone you’re not even targeting).