Archives for March 2007

Greg Verdino makes an EXCELLENT point in his blog. Marketing isn't about us VS them - it is about us AND them. It is not something you do TO a person, but rather something you do FOR them. Try this. When you talk about marketing, use words like partner, service, invite and collaborate. See how quickly your entire marketing approach changes. Truly inspired!!! Customers … [Read more...] about Are you at war with your customers?

If you're a professional service provider, you have to work harder marketing your services than any other type of business.  Because while the appliance store owner needs to convince you to shop at his store, he doesn't have to "sell" you on the need for a refrigerator.  Also, once the refrigerator is in your home, you also won't have any trouble discerning whether the … [Read more...] about Terrific Video Testimonials….

Alain Portmann over at Web Liquid has an excellent post on the new "rules" for advertising and what to look for in Advertising 2.0. Just as users gained power in the Web 2.0 transition, customers gain power with Advertising 2.0. The old model for marketing and media was one of persuasion and isolating consumers. The new model is highly interactive and communal. Web 2.0 gives … [Read more...] about Advertising 2.0

Now, if you're a geek, when you hear Mac you think MacIntosh.... as in the computer. While Apple computer has, in the past committed more than it's fair share of branding boo boos, they have definitely LEARNED from the experience and are currently riding an immensely entertaining and profitable wave with their latest campaign. No, this is about MAC cosmetics, a division of … [Read more...] about MAC’s branding boo boo….

Over at the 9rules blog there's a great post on "Traffic doesn't mean opportunity" written about Amy of Momadvice where she writes about the amazing things that have happened to her as a result of writing a blog. However, even though amazing things have happened.... she writes.... Has my traffic skyrocketed? No. Do I now keep warm at night wrapped in a blanket of money? No. If … [Read more...] about High Traffic doesn’t mean success