Greg Verdino makes an EXCELLENT point in his blog.
Marketing isn’t about us VS them – it is about us AND them. It is not something you do TO a person, but rather something you do FOR them.
Try this. When you talk about marketing, use words like partner, service, invite and collaborate. See how quickly your entire marketing approach changes.
Customers should not be viewed as the enemy…. they are your partners…. andby serving them, you serve yourself.