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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for April 2007

It says I blog like a boy….

April 27, 2007 by Kathryn Hendershot Leave a Comment

Great tool called the Genie Gender located here. You input your post and the analyzer tries to predict whether you're a male or female blogger. I'm heartbroken. It says I blog like a boy Meanwhile it told Howard Kaplan that he blogs like a girl. So, it's a fun but not so accurate tool. But of real interest to me (which may be why the tool thinks I'm male instead of female) … [Read more...] about It says I blog like a boy….

Social Networking and Niche Marketing

April 23, 2007 by Kathryn Hendershot 1 Comment

When you define your niche market, your vision clears, your options narrow, and the extraneous falls out of view. A great example of this principle in action is Playskool. According to an article in Adweek, Playskool is dipping their toe in social networking sites. A giant corporation being attracted to the glitter that social networking sites offer is nothing new. However, … [Read more...] about Social Networking and Niche Marketing

What is a Niche Market?

April 14, 2007 by Kathryn Hendershot Leave a Comment

Quite simply, a niche is defined as "a situation or activity for which a person or organization is especially well suited." Interestingly, many "online experts" define a niche market as an under served group. "Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked." This  is "magic fish" … [Read more...] about What is a Niche Market?

When ignorance is bliss…

April 11, 2007 by Kathryn Hendershot Leave a Comment

Great post over at ask.enquiro where Gordon writes about getting the "willies" over being "behaviorally targeted". He writes about his "ordeal" and ends with: Did Orbitz succeed in getting my booking? Well, yes, and no. The ad certainly caught my attention. In fact, it totally derailed my train of thought, which could be why I forget what it was I went to About.com for in the … [Read more...] about When ignorance is bliss…

What Car Brand Are You?

April 6, 2007 by Kathryn Hendershot Leave a Comment

Over at the blog Car Brands Like Me, Rosemary writes: When it comes to cars, especially mature car brands that have been on the market for years, people’s brand perceptions combine their own personal experience with stories told by others and the manufacturer’s brand marketing claims that align with both their own and other’s perceptions. One individual who participated … [Read more...] about What Car Brand Are You?

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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