Great tool called the Genie Gender located here. You input your post and the analyzer tries to predict whether you're a male or female blogger. I'm heartbroken. It says I blog like a boy Meanwhile it told Howard Kaplan that he blogs like a girl. So, it's a fun but not so accurate tool. But of real interest to me (which may be why the tool thinks I'm male instead of female) … [Read more...] about It says I blog like a boy….
Archives for April 2007
Social Networking and Niche Marketing
When you define your niche market, your vision clears, your options narrow, and the extraneous falls out of view. A great example of this principle in action is Playskool. According to an article in Adweek, Playskool is dipping their toe in social networking sites. A giant corporation being attracted to the glitter that social networking sites offer is nothing new. However, … [Read more...] about Social Networking and Niche Marketing
What is a Niche Market?
Quite simply, a niche is defined as "a situation or activity for which a person or organization is especially well suited." Interestingly, many "online experts" define a niche market as an under served group. "Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked." This is "magic fish" … [Read more...] about What is a Niche Market?
When ignorance is bliss…
Great post over at ask.enquiro where Gordon writes about getting the "willies" over being "behaviorally targeted". He writes about his "ordeal" and ends with: Did Orbitz succeed in getting my booking? Well, yes, and no. The ad certainly caught my attention. In fact, it totally derailed my train of thought, which could be why I forget what it was I went to About.com for in the … [Read more...] about When ignorance is bliss…
What Car Brand Are You?
Over at the blog Car Brands Like Me, Rosemary writes: When it comes to cars, especially mature car brands that have been on the market for years, people’s brand perceptions combine their own personal experience with stories told by others and the manufacturer’s brand marketing claims that align with both their own and other’s perceptions. One individual who participated … [Read more...] about What Car Brand Are You?