Over at the blog Car Brands Like Me, Rosemary writes:
When it comes to cars, especially mature car brands that have been on the market for years, peopleâ€™s brand perceptions combine their own personal experience with stories told by others and the manufacturerâ€™s brand marketing claims that align with both their own and otherâ€™s perceptions.
One individual who participated in the â€œname your favorite brandsâ€ exercise volunteered both Ford and VOW as cars that are very reliable, and easy to find excellent service for. After hearing two such different brands married in this one sentence, can you hear the bodies dropping at Fordâ€™s and VWâ€™s respective ad agencies? Chevy was also described as reliable, better priced, better styled with better interiors.
She even has created a fun interactive quiz which tells you what “brand” of car you are.