Knowing who your target audience is one thing, creating a message that excludes all others takes true creative genius. Get it in Writing started the process by picking up on three different ads which by nature act as a screening device. By creating a puzzle which can only be solved by those competent to join the team, three cutting edge companies have found an effective … [Read more...] about Using your advertising to successfully target your niche market….
Archives for July 2007
Successful marketing is like a road trip….
Successful marketing is like planning a road trip and the key to a successful road trip is to determine your destination in advance. Let’s say you’re planning to drive from Detroit to Miami. On your way, you’ll pass hundreds of intersecting highways that can take you east or west. You might think you’d only take roads that go south, but if you consult … [Read more...] about Successful marketing is like a road trip….
Essential Key Element to Successful Niche Marketing
Seth Godin reports on his blog that actions are contagious. Whether it's obesity, suicide or wealth, your chances of achieving those or any other milestone increases greatly when you hang out with others who are cultivating those habits. According to Seth: The most important thing you can do is choose who you're hanging out with. The second high-leverage thing is to put … [Read more...] about Essential Key Element to Successful Niche Marketing
How do they expect to stay in business when they treat their customers like this?
Two years ago this week, I purchased a brand new Dodge Grand Caravan SXT from Charlie's Dodge in Fort Pierce, Florida. I purchased the van from a lovely young woman whose tenure at the dealership was fleeting.... obviously Charlie's Dodge in Fort Pierce, Florida had no room in the company for someone who treated customers with respect, especially customers of the feminine … [Read more...] about How do they expect to stay in business when they treat their customers like this?
Why your small business needs a marketing strategy.
Most small business owners struggle with marketing. As a result, a very popular search term on the internet is Affordable Small Business Marketing Strategies. If that's what you're seeking, then you're in the right place because the number key to developing an Affordable Small Business Marketing Strategy is to tightly target your niche market! Many business … [Read more...] about Why your small business needs a marketing strategy.