• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Archives for November 2007

The most Common Marketing Myth… (and how to avoid it)

November 26, 2007 by Kathryn Hendershot 1 Comment

There's a myth out there that is growing like a cancer.  Even more viral than the "Bill Gates wants to send you money, just send this email to 30 people" chain email..... however, unlike other "harmless" urban myths, this one can KILL your business if left unchecked. The most common (and deadly)  marketing myth is this:the belief that BRANDING is … [Read more...] about The most Common Marketing Myth… (and how to avoid it)

Launching a new venture? Read this before you choose a name!

November 16, 2007 by Kathryn Hendershot Leave a Comment

A rose by another name might still smell as sweet, but whether it's the name of your business the name of your book or the name of your blog,  choosing the right name is a KEY ingredient for success. Guy Kawasaki (author of Art of the Start) calls it "The Name Game."  Martin Jelsema in his The Branding Blog has a GREAT post on Naming Tips about some great … [Read more...] about Launching a new venture? Read this before you choose a name!

Sharpen your marketing focus to increase your profits

November 12, 2007 by Kathryn Hendershot Leave a Comment

Kim Gordon in her article in MSNBC/Entrepreneur.com says: You'll rarely see a company that's risen to the top using a shotgun approach--targeting a mass audience indiscriminately--yet this is where many entrepreneurs trip up. Failure to isolate the most-qualified niche can waste marketing funds, time and energy. I get e-mails and phone calls from entrepreneurs who tell me … [Read more...] about Sharpen your marketing focus to increase your profits

Niche Marketing 2.0 takes marketing from “push” to “pull”

November 9, 2007 by Kathryn Hendershot 1 Comment

Mariana Wagner is a realtor in Colorado Springs with an incredible eye for marketing, specifically marketing 2.0. In her post, "Shall I be trendy?" she writes: How does Web 2.0 fit into your life? : I know plenty of agents who run screaming from anything remotely “new fangled” like that pesky “internet”. Okay. Fine. I know that (just like … [Read more...] about Niche Marketing 2.0 takes marketing from “push” to “pull”

Proof you don’t have to think small when you target a niche market

November 1, 2007 by Kathryn Hendershot Leave a Comment

When you think of a "niche" market, you tend to think "small".  After all, targeting a niche market is really the process of breaking down or segmenting a larger group of individuals.  A niche market is really just a tightly targeted market... and it's possible to be targeting a niche market even if the size of that market is over 50 MILLION … [Read more...] about Proof you don’t have to think small when you target a niche market

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2026 · Magazine Pro on Genesis Framework · WordPress · Log in