There's a myth out there that is growing like a cancer. Even more viral than the "Bill Gates wants to send you money, just send this email to 30 people" chain email..... however, unlike other "harmless" urban myths, this one can KILL your business if left unchecked. The most common (and deadly) marketing myth is this:the belief that BRANDING is … [Read more...] about The most Common Marketing Myth… (and how to avoid it)
Archives for November 2007
Launching a new venture? Read this before you choose a name!
A rose by another name might still smell as sweet, but whether it's the name of your business the name of your book or the name of your blog, choosing the right name is a KEY ingredient for success. Guy Kawasaki (author of Art of the Start) calls it "The Name Game." Martin Jelsema in his The Branding Blog has a GREAT post on Naming Tips about some great … [Read more...] about Launching a new venture? Read this before you choose a name!
Sharpen your marketing focus to increase your profits
Kim Gordon in her article in MSNBC/Entrepreneur.com says: You'll rarely see a company that's risen to the top using a shotgun approach--targeting a mass audience indiscriminately--yet this is where many entrepreneurs trip up. Failure to isolate the most-qualified niche can waste marketing funds, time and energy. I get e-mails and phone calls from entrepreneurs who tell me … [Read more...] about Sharpen your marketing focus to increase your profits
Niche Marketing 2.0 takes marketing from “push” to “pull”
Mariana Wagner is a realtor in Colorado Springs with an incredible eye for marketing, specifically marketing 2.0. In her post, "Shall I be trendy?" she writes: How does Web 2.0 fit into your life? : I know plenty of agents who run screaming from anything remotely “new fangled” like that pesky “internet”. Okay. Fine. I know that (just like … [Read more...] about Niche Marketing 2.0 takes marketing from “push” to “pull”
Proof you don’t have to think small when you target a niche market
When you think of a "niche" market, you tend to think "small". After all, targeting a niche market is really the process of breaking down or segmenting a larger group of individuals. A niche market is really just a tightly targeted market... and it's possible to be targeting a niche market even if the size of that market is over 50 MILLION … [Read more...] about Proof you don’t have to think small when you target a niche market