A rose by another name might still smell as sweet, but whether it’s the name of your business the name of your book or the name of your blog, choosing the right name is a KEY ingredient for success.
Guy Kawasaki (author of Art of the Start) calls it "The Name Game." Martin Jelsema in his The Branding Blog has a GREAT post on Naming Tips about some great web sites he’s found to help you in naming your new venture. If you need more help, Posipeople blog offers a step by step way to narrow down your choices in the post Naming your Business.
Remember, a great name is only the beginning but it’s an important element in building your business!