The changing of the calendar prompts many of us in the Western Hemisphere to take a moment to look both ahead and behind as we make our resolutions of what we'll do better or differently during the upcoming year. Almost every business owner I know includes "marketing smarter" as part of their New Year's Resolutions. I've seen a LOT of marketing blogs talking … [Read more...] about Making New Year’s Marketing Resolutions…. and keeping them!
Archives for December 2007
Niche marketing and blogging… to blog or not to blog
Blogging experts agree.... blogging isn't for every business. However, they are a great promotion tool for some businesses. Blogging is an especially attractive marketing tool if your business is one that provides SERVICES to other business owners. In my book, I reference Neil Rackham's work on defining the two different types of sales. If you're in … [Read more...] about Niche marketing and blogging… to blog or not to blog
1 of the 14 things I learned in college that I actually use in real life…
Way back in the 80's, I packed up my bags and headed off to college. At the time, I was very impressed with myself, my professors and the whole "higher education" environment. I was a "scholar"... learning from enlightened mentors the secrets I would need to achieve business success. Two decades (+ a few year) and a few kids/pounds/gray hairs … [Read more...] about 1 of the 14 things I learned in college that I actually use in real life…
Right on Target
Within a year of launching my web development business, way back in 1998, I was introduced to a new type of service professional, the Life Coach. My relationship with this profession began when I developed a web site for a newly minted coach. While I had done other websites before, this was the first time I had thoroughly enjoyed the process. Here was an individual who was … [Read more...] about Right on Target
Online Marketing and Advertising
Online marketing and advertising can seem daunting to small business owners. To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change. However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising