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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for December 2007

Making New Year’s Marketing Resolutions…. and keeping them!

December 31, 2007 by Kathryn Hendershot Leave a Comment

The changing of the calendar prompts many of us in the Western Hemisphere to take a moment to look both ahead and behind as we make our resolutions of what we'll do better or differently during the upcoming year.  Almost every business owner I know includes "marketing smarter" as part of their New Year's Resolutions. I've seen a LOT of marketing blogs talking … [Read more...] about Making New Year’s Marketing Resolutions…. and keeping them!

Niche marketing and blogging… to blog or not to blog

December 30, 2007 by Kathryn Hendershot 5 Comments

Blogging experts agree.... blogging isn't for every business.   However, they are a great promotion tool for some businesses.  Blogging is an especially attractive marketing tool if your business is one that provides SERVICES to other business owners. In my book, I reference Neil Rackham's work on defining the two different types of sales.  If you're in … [Read more...] about Niche marketing and blogging… to blog or not to blog

1 of the 14 things I learned in college that I actually use in real life…

December 18, 2007 by Kathryn Hendershot Leave a Comment

Way back in the 80's, I packed up my bags and headed off to college.  At the time, I was very impressed with myself, my professors and the whole "higher education" environment.  I was a "scholar"... learning from enlightened mentors the secrets I would need to achieve business success. Two decades (+ a few year) and a few kids/pounds/gray hairs … [Read more...] about 1 of the 14 things I learned in college that I actually use in real life…

Right on Target

December 10, 2007 by Kathryn Hendershot 1 Comment

Within a year of launching my web development business, way back in 1998, I was introduced to a new type of service professional, the Life Coach. My relationship with this profession began when I developed a web site for a newly minted coach. While I had done other websites before, this was the first time I had thoroughly enjoyed the process. Here was an individual who was … [Read more...] about Right on Target

Online Marketing and Advertising

December 4, 2007 by Kathryn Hendershot Leave a Comment

Online Marketing and Advertising

Online marketing and advertising can seem daunting to small business owners.  To make things worse, it has been changing rapidly in recent years. The introduction of new technologies will continue to force online marketing and advertising to evolve and change.  However, even while technology is changing, human nature remains the same. Want to learn more about how to market to … [Read more...] about Online Marketing and Advertising

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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