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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for February 2008

The Human Factor: The Contribution of Common Sense to Marketing

February 26, 2008 by Kathryn Hendershot 1 Comment

Lee Odden of the Online Marketing Blog is in London for the SES Conference in London and he's graciously sharing with us the highlights from the session Beyond Linkbait: Getting Authoritative Online Mentions. He reports: Link building is a chicken/egg situation. To get the links you need content but to get the content found and linked to, you need the links. When you have … [Read more...] about The Human Factor: The Contribution of Common Sense to Marketing

Customers can’t measure quality….

February 22, 2008 by Kathryn Hendershot 4 Comments

Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don’t understand quality. Most customers have no way to measure the quality of the goods/services you provide - all they know is the experience that … [Read more...] about Customers can’t measure quality….

Branding as advertising defined

February 18, 2008 by Kathryn Hendershot 2 Comments

First, the basics.... let's play the "define branding" game.  Let's start with the source....the ones who successfully "captured" the domain name.  according to Brand.com, "Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product." HUH?  A bit esoteric for my tastes.... See, it wasn't all that long ago that the term … [Read more...] about Branding as advertising defined

Building your business by treating customers well…

February 15, 2008 by Kathryn Hendershot Leave a Comment

I talk a lot about targeting your marketing efforts to focus upon a specific niche market.  This practice, however, can be a dual edged sword.  By targeting a tightly defined niche market, you can experience the benefits of your customers referring others like them to you and your business.  However, treating those customers with disresepct can have disasterous … [Read more...] about Building your business by treating customers well…

Putting all your eggs into one basket

February 13, 2008 by Kathryn Hendershot Leave a Comment

If you're a small business acting as aservice provider, you have to make a choice.  Will you court other small businesses as your clients or will you try to land a “big fish” corporate client.  Experienced business owners know that landing the “big projects” takes time… time and money.  Landing a big contract can take months, even … [Read more...] about Putting all your eggs into one basket

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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