Lee Odden of the Online Marketing Blog is in London for the SES Conference in London and he's graciously sharing with us the highlights from the session Beyond Linkbait: Getting Authoritative Online Mentions. He reports: Link building is a chicken/egg situation. To get the links you need content but to get the content found and linked to, you need the links. When you have … [Read more...] about The Human Factor: The Contribution of Common Sense to Marketing
Archives for February 2008
Customers can’t measure quality….
Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don’t understand quality. Most customers have no way to measure the quality of the goods/services you provide - all they know is the experience that … [Read more...] about Customers can’t measure quality….
Branding as advertising defined
First, the basics.... let's play the "define branding" game. Let's start with the source....the ones who successfully "captured" the domain name. according to Brand.com, "Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product." HUH? A bit esoteric for my tastes.... See, it wasn't all that long ago that the term … [Read more...] about Branding as advertising defined
Building your business by treating customers well…
I talk a lot about targeting your marketing efforts to focus upon a specific niche market. This practice, however, can be a dual edged sword. By targeting a tightly defined niche market, you can experience the benefits of your customers referring others like them to you and your business. However, treating those customers with disresepct can have disasterous … [Read more...] about Building your business by treating customers well…
Putting all your eggs into one basket
If you're a small business acting as aservice provider, you have to make a choice. Will you court other small businesses as your clients or will you try to land a “big fish” corporate client. Experienced business owners know that landing the “big projects” takes time… time and money. Landing a big contract can take months, even … [Read more...] about Putting all your eggs into one basket