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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for July 2008

They Call Her Princess Chunk

July 31, 2008 by Kathryn Hendershot Leave a Comment

Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk

How to Launch a Dream…

July 30, 2008 by Kathryn Hendershot 1 Comment

If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced "cool") is trying OH SO HARD to be cool by being "anti-Google".  Everything they do screams "We are Anti-Google" down to the black vs white background of the search page. Cuil certainly did it right when it came to generating Web 2.0 buzz which is why … [Read more...] about How to Launch a Dream…

Advertising Online Can Grow Your Business

July 29, 2008 by Kathryn Hendershot 1 Comment

Advertising online can grow your business

Advertising online can help grow your business. Digital platforms, including social media and search engines can connect your business with your target customers. What is Advertising Online? Advertising online is the use of digital platforms, including social media and search engines, to promote a product or service. The internet has fundamentally changed the way that … [Read more...] about Advertising Online Can Grow Your Business

Hidden Secret to Buzz Marketing and Free PR: Offend Someone

July 25, 2008 by Kathryn Hendershot 3 Comments

Looking for a way to build a buzz marketing campaign and get a lot of free PR - be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone's Cheerios. If you're like most advertisers, you've been wasting your time being "nice" and trying to get everyone to like you. You've been wasting your time trying to … [Read more...] about Hidden Secret to Buzz Marketing and Free PR: Offend Someone

Requiem for Monitor 110

July 22, 2008 by Kathryn Hendershot Leave a Comment

Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who made it here] triumph there are thousands of … [Read more...] about Requiem for Monitor 110

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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