Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns
Archives for August 2008
The Six Biggest Marketing Mistakes (and How to Fix Them)
Beyond Niche Marketing is pleased to offer a guest post opportunity to Jodi Kaplan of KaplanCopy. The Six Biggest Marketing Mistakes (and How to Fix Them) 1. Spraying and Praying What’s spraying and praying? It’s closing your eyes, spinning around, and hoping to hit something with your marketing. Here’s a true story. Mike and David each decided to start their own … [Read more...] about The Six Biggest Marketing Mistakes (and How to Fix Them)
Can Creating a Google Knol Help Promote Your Business?
In case you hadn't heard, Google has launched it's own version of Wikipedia. It's called Knol and like Wikipedia, it's a collection of "expert articles" that others can annote and comment upon. In her article, Take Advantage of Knol Kay Frenzer writes: Knol pages tend to be more educational and formal. More focus is placed on the author than in Wikipedia. You can complete a … [Read more...] about Can Creating a Google Knol Help Promote Your Business?
The Quest for Viral Marketing
The quest for viral marketing is the new face of advertising. Creating viral marketing begins with creating engaging, compelling content that targets a specific audience. However, be warned. Viral marketing can be encouraged, it can be prayed for, but it can't be engineered. One of the problems with setting out to create viral marketing campaigns is that viral … [Read more...] about The Quest for Viral Marketing
Tightly Targeting Your Audience
Tightly targeting your audience with your marketing is not only more cost effective but you'll see increased results as well. When you tightly target your audience, you'll be able to create content that speaks to them. As a result, they will be more likely to remember your marketing and ultimately buy from you. Samuel Goldwyn said, "The harder I work, the luckier I get." … [Read more...] about Tightly Targeting Your Audience