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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Archives for August 2008

Viral Marketing Campaigns

August 25, 2008 by Kathryn Hendershot 2 Comments

A viral marketing campaign is when you create something that people want to share with their friends and family.

Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns

The Six Biggest Marketing Mistakes (and How to Fix Them)

August 22, 2008 by Kathryn Hendershot 2 Comments

Beyond Niche Marketing is pleased to offer a guest post opportunity to Jodi Kaplan of KaplanCopy. The Six Biggest Marketing Mistakes (and How to Fix Them) 1. Spraying and Praying What’s spraying and praying? It’s closing your eyes, spinning around, and hoping to hit something with your marketing. Here’s a true story. Mike and David each decided to start their own … [Read more...] about The Six Biggest Marketing Mistakes (and How to Fix Them)

Can Creating a Google Knol Help Promote Your Business?

August 20, 2008 by Kathryn Hendershot 4 Comments

In case you hadn't heard, Google has launched it's own version of Wikipedia. It's called Knol and like Wikipedia, it's a collection of "expert articles" that others can annote and comment upon. In her article, Take Advantage of Knol Kay Frenzer writes: Knol pages tend to be more educational and formal. More focus is placed on the author than in Wikipedia. You can complete a … [Read more...] about Can Creating a Google Knol Help Promote Your Business?

The Quest for Viral Marketing

August 12, 2008 by Kathryn Hendershot 5 Comments

The quest for viral marketing is the new face of advertising.  Creating viral marketing begins with creating engaging, compelling content that targets a specific audience. However, be warned.  Viral marketing can be encouraged, it can be prayed for, but it can't be engineered. One of the problems with setting out to create viral marketing campaigns is that viral … [Read more...] about The Quest for Viral Marketing

Tightly Targeting Your Audience

August 8, 2008 by Kathryn Hendershot 6 Comments

When you tightly target your niche market, you increase how lucky your marketing will be.

Tightly targeting your audience with your marketing is not only more cost effective but you'll see increased results as well. When you tightly target your audience, you'll be able to create content that speaks to them.  As a result, they will be more likely to remember your marketing and ultimately buy from you. Samuel Goldwyn said, "The harder I work, the luckier I get." … [Read more...] about Tightly Targeting Your Audience

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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