• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Can Creating a Google Knol Help Promote Your Business?

August 20, 2008 by Kathryn Hendershot 4 Comments

In case you hadn’t heard, Google has launched it’s own version of Wikipedia. It’s called Knol and like Wikipedia, it’s a collection of “expert articles” that others can annote and comment upon.

In her article, Take Advantage of Knol Kay Frenzer writes:

Knol pages tend to be more educational and formal.

More focus is placed on the author than in Wikipedia. You can complete a bio (there is a simple verification process via a PIN code through your cell phone, if you want to utilize it). Another difference between Knol and Wikipedia is that whereas Wikipedia is strictly factual, the author of a Knol page can express an opinion or point of view.

However, there appears to be a significant SEO benefit to creating Knols. JR’s Internet Marketing blog reports in Google Knol – the Good, the Bad and Internet Marketing Benefits

I was searching for migraines the other day and I noticed a knol.google link in the SERPS. Not having heard of Knol. I did some research into what it was. After that I looked closely at the SERPS and realized that not only was the very new Knol article sitting on Page 1 it was sitting above several authority migraine sites, that were PR5 and PR6.

Aaron Wall write extensively about the “favored status” of Knol articles when it comes to Google SERPs in Google Knol – Google’s Latest Attack on Copyright. Aaron makes a compelling point that Knol articles truly enjoy a Google House Advantage!

He also points out a huge “problem” with Knol:

Hijacking Your Rankings via Knol – Google Knoljacking

Where this becomes a big issue is if a person…

  • posts your content to Knol
  • and buys/rents/begs/steals/spams/borrows a couple decent inbound links

they can get you filtered out of the search results – even if your site is an authority site. Bad news for anyone publishing copyright work online.

Essentially, Aaron’s saying be prepared.  Those free ebooks we’ve all been handing out like penny candy could end up on Knol under someone else’s name.

With that in mind, I’m going to start publishing my ebook content on Knol myself.  I have published my first Knol article: How to Create a Pillar Posts for Your Business Blog. I invite you to comment and rate the article.  (Of course, I’d ADORE it if you rated it positively!)

Because this is a Google creation, I doubt that Knol will fall into obscurity, especially with the “favored content” status Knol articles are receiving in Google’s SERPs.

Have you used Knol?  Will you now?

Filed Under: Beyond Marketing Tagged With: Advertising 2.0, Affordable Small Business Marketing Strategies, Google Knol

Reader Interactions

Comments

  1. Graham Strong says

    August 20, 2008 at 12:59 pm

    Hey Kathy,

    Sounds very interesting. I wonder if Google is spinning Knol to be more SEO friendly in order to get people to buy in faster?

    It’s likely working — I’m going to check it out myself…

    ~Graham

    Reply
  2. Kathy says

    August 20, 2008 at 7:43 pm

    I can’t say that it’s necessarily “fair” if that is why Google is giving preferential treatment to Knol entries – but then again, you know what they say -“He who has the GOLD makes the RULES.”

    I think you’re right – the SEO benefits are a big draw!

    Reply
  3. Jean Murray says

    August 25, 2008 at 8:53 pm

    I have a lot of content that I can put on Knol, but I’m wondering if I have to have complete ownership (that is, not have it on somewhere else on the web) before I put it on Knol. I’m excited to hear about Knol and I’m off to check it out.
    thanks, Kathy

    Reply
  4. Asiabet33 says

    January 13, 2021 at 11:49 am

    Excellent site you have here. It’s hard to find quality writing like yours nowadays.
    I really appreciate individuals like you! Take care!!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

Newspaper Advertising

Newspaper Advertising Basics

July 26, 2022 By Kathy

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Local Advertising to Reach Your Niche Market
  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in