This is the story of how, despite the fact that I just wrote a post on Your Marketing Secret Weapon - Boobs and Babes, how once again I've learned that sex - or rather sexy bodies are indeed your marketing secret weapon. It began quite innocently - I was trying to come up with a "word picture" to help describe the growing phenomenon of social media on the web. Why? Well - … [Read more...] about Marketing Secret Weapon- More Proof That Sexy Bodies Sell
Archives for February 2009
Your Marketing Secret Weapon – Boobs and Babes
If you've been looking for a sure fire marketing secret weapon - look no further than the nearest strip club because it's official: Sex Sells. That's right, if you want to creating a sure fire successful marketing campaign and your target audience is males between the ages of 12 and 92, just be sure to include the two secret ingredients: boobs and babes. If you needed … [Read more...] about Your Marketing Secret Weapon – Boobs and Babes
The Secret to Creating Successful Marketing Strategies
Creating successful marketing strategies is a common goal for many small business owners and if you're like most small business owners, you have a "love/hate" relationship with your small business marketing. On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver. On the other hand, if you're like most small business … [Read more...] about The Secret to Creating Successful Marketing Strategies
Small Business Marketing Strategies: Marketing vs Advertising
When we're talking about small business marketing strategies - a great starting point is to get clear on the terminology. The terms "marketing" and "advertising" are often used interchangeably. The problem is - they dont' mean the same thing. One of the first "topics" I cover in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Small Business Marketing Strategies: Marketing vs Advertising
Small Business Marketing with Blogs
I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It's true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website - but when it comes to creating small business marketing magic - well, you're going to be the one responsible for … [Read more...] about Small Business Marketing with Blogs