Back in August, Wal-Mart joined the National Gay and Lesbian Chamber of Commerce in an effort to advance diversity within the store’s associate, supplier, and customer bases.
Now, I’m not saying the the world’s largest retailer should encourage discrimmination in ANY form, but their sudden embrace of the gay and lesbian community is nothing less than bewildering.
In a comment to the story on USA Today’s blogs, Diane writes, “I’m all for diversity when it comes to skin color, sex where anatomical differences are involved, and age – but this is an agenda, plain and simple.”
The clothing choices have gotten better at Walmart since the announcement, however their antics continue to bewilder me. What benefit does entering into a partnership with the National Gay and Lesbian Chamber of Commerce hold for Walmart?
It’s always been my understanding the gay and lesbians, as a demographic, are more affluent and better educated than the heterosexual community as a whole. Since when does Walmart care what rich people think? Are rich people Walmart’s target customers?
My book and this blog are all about focusing on your target customer, which is why Walmart’s actions are so bewildering. What’s next? Will Monday Night Football start a quilting segment to appease the women who could care less about Football?
(GO COLTS! 8-0 WAY TO BEAT THE PATRIOTS!!!)
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