I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up. Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is moving to … [Read more...] about Building trust is the biggest hurdle you face when making the major sale
Archives for October 2006
How powerful is a testimonial?
Are you making a Major Sale? The Major Sale is defined by Neil Rackham in his book Spin Selling as: There is more than one decision-maker The buyer’s financial and/or emotional investment is significant The purchase warrants significant time and research into alternatives There is the potential for a long-term relationship between you and/or your business and the … [Read more...] about How powerful is a testimonial?
Candy Coated Marketing Messages
Last week was the official release of Weird Al Yankovic's latest release White and Nerdy. Though the video was leaked in late August 2006, in just a few short weeks the song has its own Wikipedia entry and the song title is ranked #19 in Word Tracker’s top 30 keyword searches. Weird Al himself ranks #27 on the list. This man of comedy ranks below Jenna Jameson who is #26 on … [Read more...] about Candy Coated Marketing Messages