The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
Beyond Marketing
Online Marketing Strategies for Every Business
Online marketing strategies can promote your products and services online. The type of sale your business is making plays a big role in which marketing strategies and tactics will work for your business. These four online marketing strategies are effective no matter what type of sale your business is making. Want to learn what type of sale your business is making? Pick up … [Read more...] about Online Marketing Strategies for Every Business
Successful Viral Marketing
Successful viral marketing uses word of mouth marketing via social networks to distribute a marketing message. This process is self-replicating, similar to the spread of human viruses or computer viruses. Social media makes it possible to quickly distribute content from one person to another. As a result, the quest for successful viral marketing appears to be a a GREAT way … [Read more...] about Successful Viral Marketing
Operation Business Survival
Tough economic times, it's more important than ever to be savvy when it comes to marketing your business. It's essential to target your customers and let them know who you are and the solutions you offer. Smart business owners adopt a "operation business survival" mindset and get to work aggressively advertising and marketing their business when times get tough. No matter … [Read more...] about Operation Business Survival
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus