Online marketing strategies can promote your products and services online. The type of sale your business is making plays a big role in which marketing strategies and tactics will work for your business. These four online marketing strategies are effective no matter what type of sale your business is making.
What is an Online Marketing Strategy?
Online marketing is a complicated and vast topic. It covers everything from SEO to social media marketing, email marketing, and beyond.
As a result of this complexity, marketers need to have an internet marketing strategy in order to make sure they are focusing on the right elements. This article will cover what an online marketing strategy is and why it is important for marketers to have one.
An internet marketing strategy is a plan that outlines which channels will be used for digital advertising and how time will be allocated between them. It also includes the details about how these channels will work together to achieve the desired results.
It is important to understand that there are various ways to market your business online. The foundation for any online marketing strategy is a well-designed website. It is one of the most important pieces of marketing your business can have. The basics of a well-designed website include:
- under your control (you should be paying for domain name registration and hosting fees for your website.)
- look good on both mobile and desktop devices
- easy to navigate
- load quickly
- look professional
- feature relevant information about your products and services
What are the Best Ways to Market Your Business Online?
These online marketing strategies should be the foundation of your online marketing campaign.
- Social Media Marketing
- Email Marketing
#1 Online Marketing Strategy: SEO
SEO stands for Search Engine Optimization. It is what you can do to optimize your website so that it ranks higher on search engines like Google, Yahoo and Bing. The basics of SEO include:
- Keyword research and targeting.
- On-page optimization.
- Information architecture.
- SEO content and link building.
Search Engine Optimization will make it easier to find your website online. SEO involves doing things to make your website more attractive to the search engines. As a reward, your website will be displayed higher than a competitor’s website that has not been optimized. The biggest advantage to SEO is you don’t have to pay to have your website displayed a.k.a. organic listings.
SEO is a great investment. However, it may take even years before your content will make it to the first page of search.
#2 Online Marketing Strategy: SEM
SEM stands for Search Engine Marketing. SEO is trying to get your website listed organically in search result. SEM is where you pay to get your site listed in search results.
If your site is SEO optimized, you’ll pay less in PPC (pay per click) campaigns.
#3 Online Marketing Strategy: Social Media Marketing
Social media marketing involves the use of social media platforms to promote your products or services.
Social media marketing has become a vital part of many different business strategies. Customers expect your business to be present on their favorite social media channels. It is a great way to connect with customers, and it can be used to drive traffic back to your website, increase sales, and much more.
There are many different ways that you can use social media marketing for your business. The first thing that you should do is come up with a plan for what you want to achieve. This plan should include the platforms that you will use, the content that you will post on those platforms, and how often these posts will go out.
The first step in social media marketing is to tightly target your audience. Don’t try to target everyone. Targeting everyone gets the same result as targeting no one. Your message will get lost.
Once you’ve chosen your target audience, this will narrow which social media platforms you’ll want to use. Choose a single social network to start. Post regularly – two or more times each week. Be sure to include a CTA (Call to Action) so you can measure the response. Do this for two months and then evaluate.
Target a Niche Market
You need the right message targeting the right audience at the right place with the right offer. If your message isn’t connecting, start making changes. When making changes, make them one at a time. Start by changing the offer. Make it irresistible. If you still don’t get a response, then change channels, your online marketing channel that is. Chances are that your target audience of adults ages 18-24 aren’t using that social media platform.
Be sure to MEASURE the results. If you change too much, you’ll back to square one. If you’re not measuring, then you’re not marketing.
#4 Online Marketing Strategy: Email Marketing
Email marketing can be an effective channels for businesses to generate leads and increase sales. It can be one of the easiest and cheapest online marketing channels to operate.
The following steps will help you create an email marketing newsletter campaign that will boost your business.
1) Build your list recipients. You’ll do this by placing newsletter sign up forms on your website and social media profiles. This is how you’ll collect the names and email addresses for your email marketing.
2.) Include a “legal bribe” to entice visitors to sign up for your email marketing newsletters.
3) Use an email marketing newsletter service. It’s tempting to just batch send emails from your email account to your list. Unfortunately, there are a lot of laws covering email marketing. Using a service makes following these ever changing laws easy. These services will add the required information automatically to your newsletter. These services will also manage your subscriptions/unsubscribes from your email list automatically. Most offer attractive templates to make designing your newsletter quick and easy.
4) Send out emails on a regular basis so that people who subscribed don’t forget about you.
Conclusion: The Importance of Comprehensive Online Marketing Strategies
In today’s digital age, it is essential to maintain an active and up-to-date online presence. A digital marketing strategy can help you obtain the visibility you need to drive more business.
However, like all marketing strategies, it’s important to determine two things:
- what type of sale your business is making
- who your target audience is.