It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt
Beyond Marketing
Is Advertising Fundamentally Deceptive?
Imagine my surprise when during keyword research I saw the phrase, " is advertising fundamentally deceptive" pop up. I hope that this question's rise to the top of the search queries was the result of students being assigned this topic. For business owners, this brings up a more important question. Does advertising need to be deceptive to be effective? Does advertising need … [Read more...] about Is Advertising Fundamentally Deceptive?
Niche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness
Viral Marketing Campaigns
Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns
The Six Biggest Marketing Mistakes (and How to Fix Them)
Beyond Niche Marketing is pleased to offer a guest post opportunity to Jodi Kaplan of KaplanCopy. The Six Biggest Marketing Mistakes (and How to Fix Them) 1. Spraying and Praying What’s spraying and praying? It’s closing your eyes, spinning around, and hoping to hit something with your marketing. Here’s a true story. Mike and David each decided to start their own … [Read more...] about The Six Biggest Marketing Mistakes (and How to Fix Them)