In case you hadn't heard, Google has launched it's own version of Wikipedia. It's called Knol and like Wikipedia, it's a collection of "expert articles" that others can annote and comment upon. In her article, Take Advantage of Knol Kay Frenzer writes: Knol pages tend to be more educational and formal. More focus is placed on the author than in Wikipedia. You can complete a … [Read more...] about Can Creating a Google Knol Help Promote Your Business?
Beyond Marketing
The Quest for Viral Marketing
The quest for viral marketing is the new face of advertising. Creating viral marketing begins with creating engaging, compelling content that targets a specific audience. However, be warned. Viral marketing can be encouraged, it can be prayed for, but it can't be engineered. One of the problems with setting out to create viral marketing campaigns is that viral … [Read more...] about The Quest for Viral Marketing
Expert Copywriting Tips from James Palmer
Beyond Niche Marketing is pleased to offer a guest post by James Palmer of The Copywriting Blog. James is an expert copywriter dedicated to helping small business market their products and services more effectively. Bullets are one of the greatest weapons in a copywriter’s arsenal. They are those little benefit-laden tidbits that tease the reader into wanting to know more, … [Read more...] about Expert Copywriting Tips from James Palmer
What Every Business Owner Needs to Know About Web 2.0
Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a Google Alert set to alert her to when her business is being … [Read more...] about What Every Business Owner Needs to Know About Web 2.0
They Call Her Princess Chunk
Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk