If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced "cool") is trying OH SO HARD to be cool by being "anti-Google". Everything they do screams "We are Anti-Google" down to the black vs white background of the search page. Cuil certainly did it right when it came to generating Web 2.0 buzz which is why … [Read more...] about How to Launch a Dream…
Beyond Marketing
Hidden Secret to Buzz Marketing and Free PR: Offend Someone
Looking for a way to build a buzz marketing campaign and get a lot of free PR - be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone's Cheerios. If you're like most advertisers, you've been wasting your time being "nice" and trying to get everyone to like you. You've been wasting your time trying to … [Read more...] about Hidden Secret to Buzz Marketing and Free PR: Offend Someone
Requiem for Monitor 110
Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who made it here] triumph there are thousands of … [Read more...] about Requiem for Monitor 110
Viral Marketing Gone Horribly Awry
Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party