Advertising your small business can be tricky. It's difficult, time-consuming and if done incorrectly, can be a waste of time and money. Far too often, small business advertising is done in vain due to the "spray and pray" method that many businesses use. Unfortunately, without a niche marketing strategy, your small business advertising probably won't generate any kind of … [Read more...] about Advertising your small business
In the pursuit of viral marketing, it's easy to make marketing missteps. Good intentions can easily lead to marketing missteps. When you tightly target your audience, you can avoid marketing missteps. When you know and understand your target audience you'll be able to create a relevant marketing message without offending your target audience. By tightly target your … [Read more...] about Marketing Missteps
As a small business owner - you know you have to spend money to make money. One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising. Of course, there are some industries which need to spend more - and a select few who can succeed even though … [Read more...] about Are you spending too much on advertising?
Small Business Advertising Success Secret #4: Make it easy to connect We've covered a lot of ground about creating successful small business advertising campaigns in the past few weeks. In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great way to discover the WHY … [Read more...] about Small Business Advertising Success Secret #4
Niche marketing is by far the most effective and efficient use of your marketing dollars. By tightly targeting your audience - by getting to know who they are and what they want from your business - you can grow your business profitably without wasting marketing dollars pursuing potential customers who have neither the means nor the desire to purchase your product or … [Read more...] about Niche Marketing Strategy