When you're marketing your small business, you should always take the 4 P's of marketing into consideration: product, price, place and promotion. The 4th P is for promotion - promotion as in "advertising'. One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase your advertising … [Read more...] about Effective Advertising Techniques: Targeting Your Demographic
One of the most effective advertising techniques (the fourth of the 4 P's of small business marketing is promotion - a.k.a. advertising) is to tightly target your audience. When you tightly target your advertising audience - you not only increase your ad's ability to "break through" the barrage of marketing messages- but you also increase the possibility of your target … [Read more...] about Advertising Techniques – When Your Message Takes a Wrong Turn
As a small business owner - you know you have to spend money to make money. One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising. Of course, there are some industries which need to spend more - and a select few who can succeed even though … [Read more...] about Are you spending too much on advertising?
Small Business Advertising Success Secret #4: Make it easy to connect We've covered a lot of ground about creating successful small business advertising campaigns in the past few weeks. In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great way to discover the WHY … [Read more...] about Small Business Advertising Success Secret #4
Small Business Advertising Success Secret #3: Test - Test - Test In the past few weeks - I've been sharing with you the essential keys to creating successful advertising for your small business. In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying your products or services. Once you've … [Read more...] about Small Business Advertising Success Secret #3