I love it when 20 somethings write about how "advertising today" is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn't changed how people operate. The internet is … [Read more...] about Advertising Today: Niche Marketing
Beyond Marketing
Can You Really Do Your Own Marketing?
As a marketing consultant, I often feel like I'm in the role of "marketing therapist." When I begin to work with a new client, I'll hear of ALL the marketing strategies they've tried to implement. I'll hear how nothing has worked. They're afraid that nothing WILL work... but nothing could be further from the truth. However, every once and a while... by no means with every … [Read more...] about Can You Really Do Your Own Marketing?
Have Google Adwords Let You Down?
Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps...or at least for people without an eye on the advertising ROI. Google Adwords used to be easy... easy to use and easy to make work. But things have changed and not for the getter. Winning with Google Adwords today is hard. If you're winning with Adwords, … [Read more...] about Have Google Adwords Let You Down?
Watch That Message You’re Sending…
I love blogs... blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML... just type and publish. When you've got a Wordpress blog with the proper plug ins, you get a super charged Search Engine Friendly way to deliver those messages effortlessly to hundreds of thousands of people who are interested in hiring you to provide … [Read more...] about Watch That Message You’re Sending…
Getting To Know Your Customers…
When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers. He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…