• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Watch That Message You’re Sending…

May 9, 2008 by Kathryn Hendershot Leave a Comment

I love blogs… blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML… just type and publish.

When you’ve got a WordPress blog with the proper plug ins, you get a super charged Search Engine Friendly way to deliver those messages effortlessly to hundreds of thousands of people who are interested in hiring you to provide products or services.

So what’s not to love?

Well, marketing message mis-steps are NOT to love.

My business is exploding and I’ve been subscribing to the RSS feeds of various blogs maintained by people who provide the services for which I’m in the market. By subscribing to those RSS feeds… I’m shopping. After all, hiring a service provider is a Major Sale … so I’m doing my research.

Over the past two weeks, I’ve read blog posts by SEVERAL service provider that have effectively removed themselves from the running in my decision of choosing a service provider.

One just ran a post so off topic that it was an obvious “I’ve just signed up as an affiliate, use my link and buy!” Um, you’re a business professional and you’re promoting a membership site on which focuses upon getting you to eat your vegetables?

Another web site was listing characteristics of the service provider’s “ideal client”. I laughed out loud when “physically attractive/ works out / Pilates” was listed as a characteristic she seeks in her clients.

EXCUSE ME? Is this your business or an Match.com profile? Are you looking for clients or dating partners?

Whether it’s the chiropractor who is blogging about having a “bad day” or the marketing maven who’s blogging about her latest visit to a local sex shop…. you’ve got to ask yourself, “Does this help build my potential client’s TRUST in my ability to provide goods and services?”

Just Because You CAN, Doesn’t Mean You SHOULD!

Last month, a lot of bloggers engaged in playing “April Fool’s Jokes” on their readers. Many discovered that their readers were there for a reason… and that reason was not to be played as a fool.

I once had a client who was fun and energetic. She had engaged a branding professional to create her marketing materials. The branding professional did a wonderful job of “capturing” this client’s persona. Unfortunately, that business professionals clients weren’t seeking that “style” of help. Of course they adored her infectious enthusiasm… but when she sent those potential clients to her web site, she found they wouldn’t return her phone calls.

She hired me and we “toned” her website “down”. We created a more “professional” approach (including switching the color scheme from orange/purple to blue/gray.) The result… her potential clients returned her phone calls AFTER they had visited her website.

She was still funky, fun and infectious… but her website said “This is a serious, cool, effective professional who gets results” through the images AND the copy. As a result, her business took off.

Blogging makes communicating EASY and even FUN! Just watch the message you’re sending…. people ARE watching!

Filed Under: Beyond Marketing Tagged With: blogging and branding, branding, marketing messages

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Niche Market Products Can Grow Your Business

May 5, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them
  • Social Media Marketing for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in