STEP ONE - Research, research research This is where you find out what you do not know. The more you know, the better your marketing strategy will be. Be certain you define the following: Your customers * What is their age? * What is their income? * What is their level of education? * What is their marital statues? * Do they have a religious preference? * What is their … [Read more...] about Developing powerful marketing strategies
Beyond Marketing
Branding Myth: Branding is All about YOU!
My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand. Rosemary works with independent service professionals... sometimes referred to as "solo-preneurs" who need an "outside eye" to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. Dan … [Read more...] about Branding Myth: Branding is All about YOU!
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL's listed in traditional advertising, it won't take long before you're asking yourself the question, "Why don't these businesses take their web site seriously?" Ok, maybe you won't ask yourself THAT question... perhaps for those without a "marketing mindset" the question you … [Read more...] about Taking Your Website Seriously
The Real Reasons Your Customers Are Buying Your Product or Service
If you ask most business owners the reason their customers purchase the goods and services offered by their business, you'll probably get a list of FEATURES. "Well, my product does this." "My service does that." Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head.... Customers (of any age) are buying an … [Read more...] about The Real Reasons Your Customers Are Buying Your Product or Service
The Biggest Marketing Mistakes Made by Small Business Owners
When Jeffery Fox wrote his book How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register, he spent the first half of the book addressing what goes on INSIDE of your business. This is probably a huge disappointment to many book buyers, because I'm sure most didn't want to know that the "unexpected" rules for marketing success involves making sure you … [Read more...] about The Biggest Marketing Mistakes Made by Small Business Owners