I'm working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product... which is a wonderful foundation from which to develop a product. See, instead of tossing together a product that is EASY on … [Read more...] about Focus Your Energy Upon The Marketing… Grasshopper
Beyond Marketing
Can Accountability and Advertising Co-exist?
There is a quote that goes "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It's attributed to John Wanamaker (1838 - 1922) and is widely used because often, advertising expenditures are done with the "spray and pray" method. The reason I wrote my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Can Accountability and Advertising Co-exist?
GM May Be Creating A Watershed Moment in Advertising
Imedia Connection's Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing. In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half of its total advertising budget to digital over the next three years. Part of the thinking driving GM's move is the web is the ULTIMATE … [Read more...] about GM May Be Creating A Watershed Moment in Advertising
Amazon’s Blatant Disrespect of Their Best Customers
How do you show your appreciation for your best customers? If you're book selling giant Amazon.com, you show your "love" by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences. Angela Hoy decided to speak out about the bullying on Writer's Weekly with the article … [Read more...] about Amazon’s Blatant Disrespect of Their Best Customers
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy... but as an agency, our options were "limited". Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a … [Read more...] about The New Face of “Advertising”