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Beyond Niche Marketing

Beyond Niche Marketing

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The New Face of “Advertising”

March 28, 2008 by Kathryn Hendershot 4 Comments

Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy… but as an agency, our options were “limited”.

Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a viral video is great “bait” to attract traffic to your web site just as a great television ad can also drive traffic to your web site or blog.

Many small business owners spend a lot of energy in the Quest for the Perfect Ad . Whether it’s crafting the perfect ad copy or creating the perfect logo, the pursuit of perfection in advertising is an exercise in frustration. In the end… the perfect ad isn’t one that wins awards… it’s one that creates new customers or clients for your business. The way to create ads that speak to those new clients/customers is to first identify who those people are and then creating messages targeted specifically to them… a process known as “Niche Marketing“.

In other words… there is nothing “new” under the sun.  There may be new ways to interact with your potential customers… new delivery vehicles for your message… but in the end…  solving the problems of those customers is the foundation of any advertising campaign.

Filed Under: Beyond Marketing Tagged With: ad agencies, Advertising, Advertising 2.0, basic marketing book, Niche Marketing

Reader Interactions

Comments

  1. David Airey says

    March 28, 2008 at 8:24 am

    Thanks very much for mentioning my logo design website.

    I hope all’s well with you, Kathy.

    David Airey’s last blog post..Personal blog logo designs

    Reply
  2. Josh Darville says

    March 28, 2008 at 1:54 pm

    The new face of advertizing is the internet. Everyone is on, and your website is now the front of your store.

    http://www.TheMediaZoo.com will make your online store front the most effective it can be by using professional video, unlike anything most of your clients has ever seen.

    check it out, cutting edge. http://www.TheMediaZoo.com

    Reply

Trackbacks

  1. The Quest for Viral Marketing | Beyond Niche Marketing says:
    August 12, 2008 at 1:07 pm

    […] there’s a new face of advertising where it seems that the goal of creating an advertising campaign that delivers results […]

    Reply
  2. The Quest for Viral Marketing - Beyond Niche Marketing says:
    May 6, 2022 at 4:20 pm

    […] The quest for viral marketing is the new face of advertising.  […]

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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