Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy... but as an agency, our options were "limited". Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a … [Read more...] about The New Face of “Advertising”
ad agencies
Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Over two decades ago... back in the 1980's.... I took a position as an advertising account executive at a small advertising agency. It was my agency's job to manage my client's advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of the dollars spent. We were, in the words of the Big Picture … [Read more...] about Change or Die: A Rude Wake up Call for the Traditional Advertising Agency