Last week, I picked up a magazine which featured an article on the "latest fashion trend"... in this case identified as items that are pink. My daughter is TOTALLY pink obsessed and naturally, I directed her attention to the article, which was really a 2 page spread featuring hot products offered in pink. She absolutely SQUEALED when I showed her the spread and began an … [Read more...] about Are you frustrating your customers with a lack of follow through?
Beyond Marketing
Marketing Giveaways Can Grow Your Business
One of the best kept marketing secrets has to be marketing giveaways. It's a powerful marketing tactic that can help grow your business. Marketing giveaways are a great way to generate interest in your brand, generate leads, and get people to buy your products. They are also a great way to reach out to new audiences and build your following. What are Promotional Marketing … [Read more...] about Marketing Giveaways Can Grow Your Business
Starbuck 2008 PR Move
Starbuck 2008 PR Move was when the coffee retailer announced it would be closing its stores to focus on employee training. As a result, Starbucks garnered some nice press coverage. Public Relations is often viewed as "free advertising." It's also frequently referred to as "earned media." This is because you can't purchase editorial press coverage, you have to earn it by … [Read more...] about Starbuck 2008 PR Move
The Human Factor: The Contribution of Common Sense to Marketing
Lee Odden of the Online Marketing Blog is in London for the SES Conference in London and he's graciously sharing with us the highlights from the session Beyond Linkbait: Getting Authoritative Online Mentions. He reports: Link building is a chicken/egg situation. To get the links you need content but to get the content found and linked to, you need the links. When you have … [Read more...] about The Human Factor: The Contribution of Common Sense to Marketing
Customers can’t measure quality….
Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don’t understand quality. Most customers have no way to measure the quality of the goods/services you provide - all they know is the experience that … [Read more...] about Customers can’t measure quality….