Niche marketing is a favorite topic on the internet. It's a highly competitive keyword for good reason. Word is out that defining your target market as narrowly as possible is an essential KEY to marketing success. Over two decades ago, Joan Elias, the founder of the regional advertising agency Business Development, took me in (actually, she hired me... but in … [Read more...] about Niche Marketing Defined
Beyond Marketing
4 Essential Elements for Marketing Success
Some people will tell you that advertising is the key to business success. I wish that simple because then my job would be INFINITELY easier! In his book HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH REGISTER, Jeffery Fox spends most of the book looking at the INTERNAL workings of your business instead of "keys" to creating powerful … [Read more...] about 4 Essential Elements for Marketing Success
Go BIG… Be Bold… and Give Most of it Away….
It's no secret that there are literally MILLIONS of web pages out there, competing for the same sets of eyeballs that you desperately want to come and read your web site or blog. In a nutshell, there are two keys to successful marketing (or blogging): 1) Be Bold Copy Blogger, a blog dedicated to the instruction of writers and wanna be writers instructs audiences to GO BIG … [Read more...] about Go BIG… Be Bold… and Give Most of it Away….
Using your advertising to successfully target your niche market….
Knowing who your target audience is one thing, creating a message that excludes all others takes true creative genius. Get it in Writing started the process by picking up on three different ads which by nature act as a screening device. By creating a puzzle which can only be solved by those competent to join the team, three cutting edge companies have found an effective … [Read more...] about Using your advertising to successfully target your niche market….
Successful marketing is like a road trip….
Successful marketing is like planning a road trip and the key to a successful road trip is to determine your destination in advance. Let’s say you’re planning to drive from Detroit to Miami. On your way, you’ll pass hundreds of intersecting highways that can take you east or west. You might think you’d only take roads that go south, but if you consult … [Read more...] about Successful marketing is like a road trip….