It’s no secret that there are literally MILLIONS of web pages out there, competing for the same sets of eyeballs that you desperately want to come and read your web site or blog.
In a nutshell, there are two keys to successful marketing (or blogging):
1) Be Bold
Copy Blogger, a blog dedicated to the instruction of writers and wanna be writers instructs audiences to GO BIG OR GO HOME.
There is no room at the top for the timid blogger. There are millions of voices raised and the only way to get yours to stand out is to NOT blend in, in perfect harmony. On the contrary, sometimes it takes a bold statement to get noticed.
One of my favorite comics is Calvin and Hobbes. In Scientific Progress Goes ‘Boink’: A Calvin and Hobbes Collection, Calvin starts his own family newspaper. He asks his mother what’s for dinner and her response is a bland "fish". Calvin, being the 6 year old copy writing genius comes up with the following headline:
"KNIFE WILDING MOTHER HACKS ICHTHYOID! GRIM MELEE IS EVENING RITUAL! SUBURBAN FAMILY DEVOURS VICTIM!"
That is SO much more interesting than "Family of Three Enjoys Fish Dinner."
Remember, being bold sells better than being timid.
2) Give Most of it Away
Being bold isn’t enough. Going Big and being Bold will get the eyeballs directed your way… you then have to sell those eyeballs. In order to sell the eyeballs you have to gain their trust and respect…. and the way to do that is to give MOST of what you’re offering away.
That’s right…. give it away. Spider Secret does a great job of illustrating it in his post So What if you give most of it away
In it, Sean shares the following:
I found out the age-old concept of the bikini to apply. That by giving away 90% of the concept, and keeping 10%, the attraction factor was just as strong, if not twice as strong (there are reasons for me saying ‘twice as strong). And yes, what the bikini didn’t reveal, was the part the audience most wanted (naturally), and was the part they were willing to pay for.
Go big… be bold and give enough away for your readers to recognize that you really DO have the answers.