Two years ago this week, I purchased a brand new Dodge Grand Caravan SXT from Charlie's Dodge in Fort Pierce, Florida. I purchased the van from a lovely young woman whose tenure at the dealership was fleeting.... obviously Charlie's Dodge in Fort Pierce, Florida had no room in the company for someone who treated customers with respect, especially customers of the feminine … [Read more...] about How do they expect to stay in business when they treat their customers like this?
Beyond Marketing
Why your small business needs a marketing strategy.
Most small business owners struggle with marketing. As a result, a very popular search term on the internet is Affordable Small Business Marketing Strategies. If that's what you're seeking, then you're in the right place because the number key to developing an Affordable Small Business Marketing Strategy is to tightly target your niche market! Many business … [Read more...] about Why your small business needs a marketing strategy.
5 Deceptively Easy Steps to creating an affordable small business marketing strategy
Step #1: Identify your target audience. Step #2: Identify the Goals, Desires and Problems of the individuals within your target audience. Step #3: Identify how your product/service helps solve a problem, quench the customer’s desire or help the customer achieve their goal. Step #4: Begin crafting your marketing message. Laser focus upon a single … [Read more...] about 5 Deceptively Easy Steps to creating an affordable small business marketing strategy
Transforming your business by tightly targeting your Niche…
Yesterday Comcast decided to shut down my business for the afternoon, so I loaded the kids into the Dodge Grand Caravan and we headed to the movies. We went to see the summer blockbuster Transformers. In the movie, I was transported to a place where the men in the military are brave, dedicated and a model of precision/efficiency [yeah!] and GM products are the cutting … [Read more...] about Transforming your business by tightly targeting your Niche…
Advertising 2.0: Building Trust is an essential element in marketing success
They don't call it the "information age" for nothing. If you're concerned with creating information overload, there is no need to worry. If someone isn’t interested in your product or service then s/he isn’t going to bother to read or listen to your advertising message anyway. With that in mind, remember that too much “information” … [Read more...] about Advertising 2.0: Building Trust is an essential element in marketing success