Beyond the Basement: The story of Ida Mae’s Ida Mae’s (name changed to protect the client’s privacy) was a small bakery started by two retired nurses who launched their business with very little cash and a huge investment of “sweat equity.” The two women had found space for their business in the basement of an aging office building, which was … [Read more...] about Niche Marketing Success Story: The Bakery in the Basement
Beyond Marketing
Create your own niche
In my book, I talk about how important it is to developing TOMA (Top of Mind Awareness) for your business through your advertising. There are filters at work in your customer’s mind which help to protect them from information overload. Well, in addition to those filters, your customer’s mind is also filled with assorted hierarchies which we’ll refer to as … [Read more...] about Create your own niche
Advertising works: Open Wallet Confession
My Open Wallet is a fascinating blog where the author reveals (anonymously) her spending and saving habits. In her post : Rule 11 See No Evil, Hear No Evil she writes: I don't watch TV. I think this alone is a huge factor. If I don't see something, I won't want it. And let's face it, advertising works. I can't tell you how often I've had to grit my teeth and pass up buying a … [Read more...] about Advertising works: Open Wallet Confession
Frequently cited key to success
Choosing a niche or target market is a frequently cited key to web site success. Whether it's a blog or a traditional web site, if you want to effectively reach your audience, the process begins by DEFINING that audience. Over at Building a Super Blog Collis Ta'eed takes you behind the scenes of a super successful blog launch. The number one tip: Choosing the right … [Read more...] about Frequently cited key to success
Niche Marketing 2.0
According to Advertising Age Today's Niche Marketing Is All About Narrow, Not Small. It's been a LONG time since I thought of defining a target or niche market as focusing on something small. I guess that's because I was taught by a true visionary who snapped me up right out of college and set me on the path of true marketing enlightenment. Her tenure in the … [Read more...] about Niche Marketing 2.0