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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Niche Marketing 2.0

June 6, 2007 by Kathryn Hendershot Leave a Comment

According to Advertising Age Today’s Niche Marketing Is All About Narrow, Not Small.

It’s been a LONG time since I thought of defining a target or niche market as focusing on something small.  I guess that’s because I was taught by a true visionary who snapped me up right out of college and set me on the path of true marketing enlightenment.  Her tenure in the trenches of selling radio advertising prior to opening her own agency meant she was extremely well versed in the finer points of targeting your marketing message. 

According to the article:

So rather than equating niche with "small," think "narrow." As in narrowly targeting a group whose self interest/self concept is so clear that a marketer can offer something ultrarelevant and vastly different from alternatives. Then the scarcity principle allows the marketer to charge a premium, reaping higher margins.

When you truly begin focusing on a niche market, you create an offering for which there are few alternatives.  You become a specialist and suddenly the generalists, no matter what their size, look like pretenders to the throne.

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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