Beyond Marketing

I recently wrote about the experience of re-entering the "Ad Speak" waters after a full 10 days of going cold turkey. 10 days of abstinence from Ad Speak has helped me to "reconnect" with the average small business owner. You know, the one who speaks DIRECTLY with his/her ad rep. The business owner who has the ability to make a decision regarding advertising without getting … [Read more...] about Ad Waste and Marketing Speak

I spent last week traveling, so as a result didn't have the time to devote to staying current with my favorite "Ad Speak" blogs. So when I saw that IMedia Connection had a post on "The Matrix" Guide to Brand-Building: Neomarketing & Transmedia Engagement" I felt compelled to click. After all, we had passed the time on the trip watching The Matrix trilogy and so the … [Read more...] about Transmedia Engagement

Great tool called the Genie Gender located here. You input your post and the analyzer tries to predict whether you're a male or female blogger. I'm heartbroken. It says I blog like a boy Meanwhile it told Howard Kaplan that he blogs like a girl. So, it's a fun but not so accurate tool. But of real interest to me (which may be why the tool thinks I'm male instead of female) … [Read more...] about It says I blog like a boy….

Great post over at ask.enquiro where Gordon writes about getting the "willies" over being "behaviorally targeted". He writes about his "ordeal" and ends with: Did Orbitz succeed in getting my booking? Well, yes, and no. The ad certainly caught my attention. In fact, it totally derailed my train of thought, which could be why I forget what it was I went to About.com for in the … [Read more...] about When ignorance is bliss…

Over at the blog Car Brands Like Me, Rosemary writes: When it comes to cars, especially mature car brands that have been on the market for years, people’s brand perceptions combine their own personal experience with stories told by others and the manufacturer’s brand marketing claims that align with both their own and other’s perceptions. One individual who participated … [Read more...] about What Car Brand Are You?