This term is used for television and radio advertising. When you're buying advertising, BTA stands for Best Time Available. Do not confuse BTA with ROS. ROS stands for RUN OF SCHEDULE. While BTA means your ad will run during the BEST time available, ROS means your ads will run THROUGHOUT the schedule. With BTA, if there are spots available during the morning drive, and … [Read more...] about Pricing Advertising: Learning the Code: BTA
Beyond Marketing
Everybody loves a quiz
Remember when you were a kid in school.... you'd walk into your classroom and see a new person sitting at the teacher's desk. By the time you were in high school, you knew that a substitute's presence at the teacher's desk meant a pop-quiz was just moments away. While quizzes in K-12 were bad things, now that you're in the real world, it's time to ditch quiz anxiety because … [Read more...] about Everybody loves a quiz
Revisiting the Sales Genie story
Thanks to Dennis Hatch in his article on Super Bowl Critics. In it, he proclaims that of all the Super Bowl ads, only Sales Genie's had a chance of measurable success by their irresistable offer.... What I saw was another story... If you've read my earlier posts, you'll see that Sales Genie has been promising 100 free leads for quite some time now. The problem was that in … [Read more...] about Revisiting the Sales Genie story
Preparation is the key….
In the 2-12 edition of Sports Illustrated, Rick Reilly lays the blame for the Bears loss in Super Bowl XLI directly upon Rex Grossman's young shoulders. It appears the young quarter back didn't do the prep work that Tony Dungy's boys' did. It's been reported that Peyton Manning would end practice by dragging a bucket of water onto the field and he and his center would … [Read more...] about Preparation is the key….
Let’s blame the advertising….
A few weeks ago on a Thursday night, my youngest came in and announced that he had broken a tooth. To say I was alarmed would be an understatement. We're a household of relatively few problems in the dental realm, but since my son wasn't in any pain, I decided the matter could wait until the morning. The next morning, I went to the mail box and was thrilled to see a brochure … [Read more...] about Let’s blame the advertising….